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Your Brand Matters: Crafting a Content Marketing Strategy

2/26/2019

 
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By: Andrew Witkin for Streetfightgmag.com

Content marketing is about selling knowledge and expertise, gaining the trust of the audience through providing them with useful information based on the expertise of the company. Think about it as in-house journalism. Your company isn’t the story; it’s the source.

When creating a content strategy, take stock of your company and brand. What kind of expertise do you have in-house? What special knowledge does it take to create your product? What kind of business advice can you provide?

Create a profile of your target audience. Are there other demographics you can reach with this information who would be interested in your products or services? What kind of information would someone in these demographics be interested in? Put yourself in the audience’s shoes. Cater to what they want and need to know. Build your strategy from there.

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FOCUS on growth

11/3/2017

 
énFocus Media Group is consistently looking to increase the skills they are able to offer clients. One of the areas we're seeking to grow in is photography services. With that in mind, here's what we saw while enjoying the Pepper Place Market in Birmingham.

Perfect Note Rewind – Lindsey Webster

7/28/2017

 
This Rewind Session features Jazz/R&B Vocalist Lindsey Webster performing live at the Perfect Note on July 7.

See who's performing next and purchase your tickets at tkproductionsinc.com
The Perfect NoteRestaurant  – The Perfect Place for Your Live Music & Dining Experience | perfectnotelive.com

How to shape your content according to what people 'want' to share

1/23/2017

 
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Learn what drives people to share, and how to present your content to succeed on Facebook, Pinterest, Twitter, or LinkedIn.

By Adrienne Branson
Even if some blogs make getting shared big-time look effortless there simply is no 100% foolproof method to ensure that your content will reach huge audiences and inspire them to pass it on. And that’s a good thing because it means those strategies cannot be abused. However, going viral isn’t just a matter of throwing content at the wall and seeing what sticks. You can help yourself succeed by shaping your content to encourage social sharing on your social network of choice.
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Perfect Note Rewind -- Shena Renee

1/20/2017

 
This Rewind Session features Jazz/R&B Vocalist Shena Renee performing live at the Perfect Note on January 13.

See who's performing next and purchase your tickets at 
tkproductionsinc.com
The Perfect Note – The Perfect Place for Your Live Music & Dining Experience | perfectnotelive.com

January performances at the Perfect Note restaurant ...

1/11/2017

 
Start your new year off with great food and great jazz at the Perfect Note. Our January calendar features international jazz recording artist Nelson Rangell and trumpet legend Tom Browne. See our lineup below and hear smooth sounds from  Nelson and Tom.
Purchase your tickets at tkproductionsinc.com
The Perfect Note – The Perfect Place for Your Live Music & Dining Experience | perfectnotelive.com
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Perfect Note Professional Business Networking Mixer ...

12/7/2016

 
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Perfect Note Rewind–Chandra Currelley

10/22/2016

 
This Rewind Session features the soulful sounds of Chandra Currelley performing live at the Perfect Note on October 15.
This talented singer/actress is famous for her work with Tyler Perry on a number of his productions and is also a former member of the legendary SOS Band.
See who's performing next and purchase your tickets at tkproductionsinc.com
The Perfect Note – The Perfect Place for Your Live Music & Dining Experience | perfectnotelive.com

Latest edition of iPUSH magazine ...

10/19/2016

 
The October/November edition of iPUSH magazine featuring comedian Steve Brown, anchorwoman Eunice Elliott, and actress Porsha Ferguson is now available.
Follow iPUSH magazine on Facebook to find out more.  Click to follow iPUSH Facebook
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Perfect Note Rewind-Unknown Lyric

10/3/2016

 
This Rewind Session features the live performance of jazz fusion duo Unknown Lyric at the Perfect Note on October 1.
This talented duo provided an acoustic blend of classical and urban sounds to create an unforgettable performance.
See who's performing next and purchase your tickets at tkproductionsinc.com
The Perfect Note – The Perfect Place for Your Live Music & Dining Experience | perfectnotelive.com

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