by JOHN FURGURSON
When I was growing up I used to watch re-runs of an old cop show called Dragnet. The theme song alone left an indelible impression on me.
Narration from the main character begins every show: “This is the city; Los Angeles California. It’s 7:18 a.m. I’m sergeant Joe Friday. This is my partner, Gannon.”
Joe Friday means business. He works his case methodically, interrogating everyone. He’s buttoned up so tight he can hardly part his lips to deliver his famous lectures. His favorite line: “Give us the facts, Ma’am. Just the facts.”
That might be an effective approach to police work, but it’s a waste of money
when it comes to advertising … READ MORE
When I was growing up I used to watch re-runs of an old cop show called Dragnet. The theme song alone left an indelible impression on me.
Narration from the main character begins every show: “This is the city; Los Angeles California. It’s 7:18 a.m. I’m sergeant Joe Friday. This is my partner, Gannon.”
Joe Friday means business. He works his case methodically, interrogating everyone. He’s buttoned up so tight he can hardly part his lips to deliver his famous lectures. His favorite line: “Give us the facts, Ma’am. Just the facts.”
That might be an effective approach to police work, but it’s a waste of money
when it comes to advertising … READ MORE
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