The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes
The most successful entrepreneurs, business owners, and individuals have set their sights on developing a long-term platform for brand and buzz building over time—instead of hoping for an overnight success.
That’s really the key to the new branding and marketing mindset—the recognition that building a brand, be it personal, team, or business, is the result of an ongoing, steady stream of consistent small efforts, not a series of one-off, gigantic pushes.
READ MORE ...
The most successful entrepreneurs, business owners, and individuals have set their sights on developing a long-term platform for brand and buzz building over time—instead of hoping for an overnight success.
That’s really the key to the new branding and marketing mindset—the recognition that building a brand, be it personal, team, or business, is the result of an ongoing, steady stream of consistent small efforts, not a series of one-off, gigantic pushes.
READ MORE ...