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Make Your Brand Effective

8/10/2016

 
The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes

The most successful entrepreneurs, business owners, and individuals have set their sights on developing a long-term platform for brand and buzz building over time—instead of hoping for an overnight success.

That’s really the key to the new branding and marketing mindset—the recognition that building a brand, be it personal, team, or business, is the result of an ongoing, steady stream of consistent small efforts, not a series of one-off, gigantic pushes.
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