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Marketing's Best Kept Secret

8/8/2013

 
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by DEBRA KAYE
I was walking with a friend in a residential part of New York City recently and we passed a girl running a fresh lemonade stand. Her father sat on the stoop of their brownstone watching her. I give a boost to a budding entrepreneur whenever I can so my buddy and I each bought a paper cup of the drink. Besides, it was hot and we were thirsty. All it took was one sip. Wow. "This is pretty strong stuff," my friend said ... READ MORE

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